Journal · 2026-08-13 · Dallas, TX & Bozeman, MT
How often should you actually come? An honest answer
There is a version of this answer that is good for business and a version that is true. They are not the same, so here is the true one.
It depends entirely on which of two things you are doing.
If you are fixing something
A specific problem — a lower back that has hurt for months, a shoulder that will not turn, swelling that returns every week — responds to a course, not to occasional visits.
The pattern is roughly: six to eight sessions, once a week at first, then spacing out.
The reason is unglamorous. One session changes the tissue and the nervous system for a few days. Then daily life — the same chair, the same shift, the same bed — rebuilds the pattern. If the next session comes six weeks later, you start from the same place every time and pay repeatedly for the same first step.
Come again while the previous session is still holding and each visit begins slightly further along. That is the whole trick, and it is why almost every review we get that mentions a real result also mentions a number: after six sessions, after eight.
Spacing out afterwards is part of the plan, not a sales pause. Weekly, then every two weeks, then monthly, then only when you need it.
If you are maintaining
Nothing is wrong; you want to keep it that way. Here the honest answer is once a month for most people, and every two weeks if your body takes a beating — heavy training, a job on your feet, a job in a chair for ten hours.
More often than that is pleasant and not more effective. We would rather say so than sell it.
The signal to watch
Forget the calendar and watch one number instead: how long the good feeling lasts.
If it holds for three days, you are still in the fixing phase and should come sooner. If it holds three weeks, you are maintaining and can space out. If it stops holding at all, something in daily life has changed and the conversation should be about that rather than about booking more sessions.
What multiplies it
Whatever you were shown to do between visits. Every client who reports a lasting result mentions this without being asked — the stretch, the leg raises, the standing up every forty minutes. Sessions plus homework beat sessions alone by a distance, and it is not close.
What we will tell you
If your problem needs a course, we will say so at the first session and give you a number. If it does not, we will say that too.
And if a problem is not responding after three or four sessions, the right advice is not a fifth. It is a different professional — a physician, a physiotherapist, a dentist for some jaw problems. Knowing when to stop is part of the job.
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